FIO

LOGU

Foundations in AI for Marketing Department

This course offers an overview of AI applications within the marketing sector, highlighting how AI technologies can transform marketing strategies and operations.

Duration (in hours): 2

Table for Course Outline:

Module NameDurationDescription
Introduction to AI in Marketing24How AI is revolutionizing the marketing landscape.
Enhancing Customer Insights with AI24Using AI to understand customer behaviors and trends.
AI in Content Creation24Automating content creation with AI tools.
AI-Powered Advertising24Optimizing advertising campaigns using AI.
AI for Predictive Analytics24Leveraging AI for forecasting and strategic planning.

Examples of AI Applications :
1. Personalized Customer Experiences
2. AI-driven Social Media Strategies
3. Automated Email Marketing Campaigns
4. Predictive Customer Behavior Analytics
5. Real-time Content Optimization

Role Based Courses:
Roles: Marketing Strategist, Brand Strategist, Demand Generation Specialist, Sales Enablement Specialist, CMO (Chief Marketing Officer)

Marketing Strategist (Total time: 2 hours)

Course Name: AI-Enhanced Marketing Strategy
Learning Outcomes: Understand and apply AI tools to develop innovative marketing strategies and optimize campaign effectiveness.

Table for Course Outline:

Module NameDurationDescriptionSome AI Tools Related to the Module
AI for Market Analysis20Techniques and tools for leveraging AI in market segmentation and target analysis.Google Analytics (Free)
AI in Consumer Behavior20Using AI to predict and understand consumer behaviors and trends.IBM Watson Marketing (Paid)
AI for Strategic Planning20Implementing AI to automate and enhance strategic marketing planning.HubSpot Marketing Hub (Paid)
Hands - on 60Hands-on session on using AI tools to develop and refine marketing strategies.Custom Agent Building

AI Tools:

• Google Analytics: A robust tool for tracking and reporting website traffic, commonly used to understand market trends and user behavior.
• IBM Watson Marketing: An AI-powered marketing suite that helps in personalizing customer interactions and predicting market trends.
• HubSpot Marketing Hub: A comprehensive marketing platform that employs AI to automate and personalize marketing campaigns.

Brand Strategist (Total time: 4 hours)

Course name: AI in Brand Strategy

Learning Outcomes:Leverage AI tools to enhance brand identity, engage with target audiences more effectively, and monitor brand health.

Table for Course Outline:

Module NameDurationDescriptionSome AI Tools Related to the Module
AI for Brand Insights20Utilizing AI to gain deeper insights into brand perception and customer sentiment.Brandwatch (Paid)
AI in Brand Positioning20Applying AI to optimize brand positioning strategies across various channels.Sprinklr (Paid)
AI for Content Personalization20How AI can tailor content to match the preferences and behaviors of different customer segments.Adobe Experience
Hands - on 60Practical application of AI tools to develop and adjust brand strategies.Custom Agent Building

AI Tools:

• Brandwatch: A digital consumer intelligence platform that uses AI to analyze data from social media to understand consumer sentiment and trends.
• Sprinklr: Provides AI-driven customer experience management, helping brands to effectively engage across social channels.
• Adobe Experience Manager: A content management solution for building websites and mobile apps with advanced AI capabilities for personalization.

Demand Generation Specialist (Total time: 2 hours)

Course name: AI for Effective Demand Generation

Learning Outcomes:Master AI-driven tactics to increase lead generation, enhance lead qualification, and boost conversion rates.

Table for Course Outline:

Module NameDurationDescriptionSome AI Tools Related to the Module
AI in Lead Generation20Techniques for using AI to identify and attract potential leads.Marketo (Paid)
AI for Lead Scoring20Applying AI models to score leads based on their likelihood to convert.Salesforce Pardot (Paid)
AI in Campaign Optimization20Utilizing AI to optimize marketing campaigns for maximum engagement and conversion.Oracle Eloqua (Paid)
Hands-on60Developing and testing AI models for targeted demand generation strategies.Custom Agent Building

Brief explanation for all the specific AI tools mentioned above:

• Marketo: An advanced marketing automation platform that uses AI to enhance lead generation and engagement strategies.
• Salesforce Pardot: A marketing automation solution that incorporates AI to improve lead management and nurturing.
• Oracle Eloqua: Specializes in B2B marketing strategies, employing AI to tailor and automate marketing campaigns effectively.

Sales Enablement Specialist (Total time: 2 hours)

Course Name: AI in Sales Enablement
Learning Outcomes: Explore how AI can be used to empower sales teams, enhance sales training, and optimize sales processes.

Table for Course Outline:

Module NameDurationDescriptionSome AI Tools Related to the Module
AI for Sales Training20AI applications in customizing and delivering effective sales training.MindTickle (Paid)
AI in Sales Content20Leveraging AI to manage and optimize sales content delivery.Seismic (Paid)
AI for Sales Forecasting20Using AI to improve accuracy in sales predictions and resource allocation.Clari (Paid)
Hands-on 60Workshop on implementing AI tools to enhance sales enablement practices.Custom Agent Building

Brief explanation for all the specific AI tools mentioned above:

• MindTickle: A sales readiness platform that uses AI to provide data-driven insights for sales training and coaching.
• Seismic: A sales enablement platform that employs AI to customize and manage sales content effectively.
• Clari: Utilizes AI to enhance visibility into the sales process, improving forecasting and decision-making.

CMO (Chief Marketing Officer) (Total time: 2 hours)

Course Name: Strategic AI Integration for CMOs
Learning Outcomes: Senior marketing leaders will learn how to strategically oversee the adoption and integration of AI across marketing functions.

Table for Course Outline:

Module NameDurationDescriptionSome AI Tools Related to the Module
AI Strategic Overview20A high-level view of AI's impact on marketing strategies and corporate goals.IBM Watson (Paid)
AI in Customer Relationship Management20Enhancing CRM through AI to deepen customer relationships and improve loyalty.Microsoft Dynamics 365 AI (Paid)
AI Governance and Ethics20Understanding the ethical considerations and governance of AI use in marketing.No specific tool
Hands-on60Leading AI project implementation for marketing strategies.Custom Agent Building

Brief explanation for all the specific AI tools mentioned above:

• IBM Watson: Provides a suite of enterprise-ready AI services, tools, and applications to enhance various business processes.
• Microsoft Dynamics 365 AI: Offers AI-driven insights to enhance customer interactions and automate sales and customer service processes.